What Advice Would I Give to a New Closet Designer?
This is one of the first conversations I have when mentoring someone new to our industry because where you begin can shape your entire path forward. If you’re starting, here’s the advice I always share: Decide where you want to grow and then master your system like your business depends on it.
Are you aiming to become independent, build your brand, and take full creative control? Do you prefer the structure of a dealer model, with a set product line and built-in support? Or are you drawn to a franchise setup, where the systems, marketing, and tools are already in place?
Here’s something most people don’t know about me: I’ve done all three.
I’ve worked as a designer in a national franchise. I’ve worked within a dealer model. Now, I run my own company sourcing private label manufacturing or local custom millwork and managing everything from the first measurement to the final installation. And let me tell you: each model teaches you something different.
➡️ As an independent designer, you call the shots, but you also carry the full weight. You need to know your specs, your margins, your install limits, and how to manage a project from start to finish.
➡️ Within a dealer or franchise, you may face design constraints, but you gain structure, backend support, and often a team behind you. You'll need to master how to sell within that system.
Whatever path you choose, remember this: You can’t design what you don’t understand. The strongest designers don’t just know what looks good on paper; they understand what’s possible in spaces.
Here are a few more lessons I always pass along:
Design with your client, not just for them. Closets are deeply personal and intimate spaces. Ask better questions. Observe and listen. People reveal a lot when they feel truly seen.
Keep it simple. Clean. Functional. Intentional. You don’t need to overdesign to impress. A smart design that always wins.
Respect your time. If you’re independent, charge for consultations, site visits, and design work. This is your business. Value your expertise and time so the client will. If you’re in a dealer or franchise role, get sharp at sales and negotiation. Learn to communicate value, set expectations, and close with confidence. Your income depends on it.
Confidence comes from experience. You won’t feel like an expert on day one, and that’s okay. Growth happens project by project, install by install, one client at a time.
When I worked at California Closets, I learned some of the most valuable lessons that have stayed with me, even today. I learned how to manage my time, protect my commission, and stay organized in chaos. That structure gave me stability. It showed me that creativity matters, but systems are what keep a business alive.
And if you’re reading this and thinking, I wish I had someone to talk this stuff through with”, you’re not alone!
✨Closet Darling Collective is a free community I created for women in the closet and storage industry, designers, owners, and vendors who want honest conversations about what it takes to grow in this business.
Your friend, Carly
