Beyond Beautiful Closets – The Closet Darling Collective Conversation
In the closet and storage industry, it’s easy to focus on the pretty side of the job; colors, finishes, clever storage solutions, and those satisfying “after” photos. I love design inspiration as much as anyone. But lately, I’ve been asking myself:
Where are the conversations about the business side of what we do, especially among women in this industry?
I’m talking about the real work that keeps our businesses alive:
Generating qualified leads without burning out
Marketing and sales strategies that work right now
Pricing profitably and sticking to it
Charging consultation fees with confidence
Building systems for sustainable growth
Behind every beautifully staged closet is a woman managing install schedules, following up on balances, updating QuickBooks, and still finding time to design a flawless pantry and often doing it all alone. I’ve been that woman. I am that woman.
That’s why I created Closet Darling Collective, a community for women in the closet and organized storage industry who love design but also want to build strong, sustainable businesses. In this community, we talk about the whole picture: business strategy, burnout, software, team structure, even what to do when a client disputes a balance.
Because design is only half the job, and if we don’t support each other through the other half, we’ll keep hitting walls.
If you’ve been craving a place to talk shop, share ideas, and grow with women who get it, I’d love to connect. I’m hosting small roundtables and deeper conversations. Join us on Facebook: Closet Darling Collective | Facebook
With heart,
Carly
